Demetri - Evaluation Task 3

3.a Typical Audience Member

My typical audience member will be a female in her late teens, either studying her A-Levels or at Uni. My audience member will have recently experienced some of the elements this school-based show is about; she may be described as a hipster and interested with fashion and current affairs. Her hobbies will include partying, listening to her favourite musicians, social networking sites, reading magazines such as Ok. Her viewing habits will include watching other Soaps, maybe Eastenders or Coronation Street. She will watch other types of shows such as E News! And view various music channels. Her spending power will not be high considering she is a student, coming from a working class family she can relate to a lot of people in the show.

production trailer, complete with annoations which have been added with Youtube's annotation tool.

3.b Youtube Annotations

This is the annotated version of my group's Media trailer. It was uploaded to a Youtube account and Youtube's annotation feature is what was used to do this.

http://www.youtube.com/watch?v=k9AZCjl2VgQ&feature=player_embedded

3.c Audience Feedback

In this video feedback is received from two students at Winchmore named Chris and Janki. We asked them a few questions, the first being 'what did you find most successful within our trailer?' to which the response was that it was interesting and left the viewer with a cliff hanger which is what we set out to do as it is a typical Soap Opera convention. Even if our audience was unclear of the genre throughout, the cliff hanger at the end surely would confirm that this is a Soap Opera. Our second question was 'Do you think the trailer was successful in meeting its target audience?' to which the response was that we did meet the target audience and the contemporary music we had in particular was key for our audience to relate to the Soap from watching the trailer. Our Soap is aimed at a slightly younger target audience than your conventional Soap Opera which is why some of our elements such as soundtrack and mise en scene have been approached in a less common manner when compared to most Soaps. Our third question was 'Do you think the shot types were successful in portraying narrative?' The shot types as well as editing were described as fast paced and showed the audience effectively where our main character was headed which is what we planned to do with our trailer, although it is a trailer for our Soap Opera we wanted to push the boundaries a bit by including fast paced shots and advanced editing as they are elements which allow us to set our production apart from others whilst remaining complacently in the Soap Opera genre's boundaries. Our 4th question was 'What do you think we needed to improve?' to which we were told that the relationship between our couple was ambiguous and could have been established better to give the audience a clearer understanding, although we did not want to give away too much in the trailer the feedback is correct. By making our couples relationship clearer to the audience they would have immediately gained a better understanding what our Soap is about and would have made our trailer better. Our final question was 'Do you think our Soap was successful in meeting the conventions of the Soap Opera genre?' to which we were told that the fact that our trailer looks realistic, and has topics that fit into the conventions of the Soap Opera and that the audience will be able to relate, which is exactly what we as a group wanted.

Overall I am very pleased with our audience feedback, everything has been perceived as our group planned it to be. By aiming our soap at a younger target audience we took the risk off creating something that wouldn't have been classed as a Soap Opera if it was not done properly, I believe that our research into the Soap Opera genre was key to us successfully creating a Soap Opera trailer. If I could go back and change anything my main improvement would be to establish a clearer relationship between the characters in my Soap, as our feedback states and also to maybe have introduced a few more characters. Also I would include more dialogue and change certain shot types such as a pan shot showing our character 'Saul' entering a room which looking back I don't feel worked that well.